Amazon Content and Campaign Management

I led the design and copywriting of A+ Content modules across Germ Clean's Amazon product range. The goal was to transform bare listing pages into conversion-focused brand experiences, combining bold visual layouts with benefit-led copy that speaks directly to buyer intent and builds trust at the point of purchase.

Each module was structured around the customer journey, leading with the product's core claim, addressing objections through comparison charts and use-case callouts, then reinforcing trust with lifestyle imagery. This approach helped drive a measurable uplift in conversion rate and gave Germ Clean a more cohesive, professional presence across the full catalogue.