Vitalink Medical - Brand Guidelines

I worked with Vitalink Medical to develop a clear and cohesive brand identity that reflects their focus on workplace health, safety, and reliability. The aim was to create a modern, professional visual language that would resonate with both corporate clients and individual service users.

This involved designing a full set of brand guidelines, including logo variations, typography, colour palette, and rules for consistent application across different contexts. I focused on clarity and usability, ensuring the system could be easily applied across digital and print materials.

Alongside this, I created a PowerPoint template and various layouts to help the team communicate their services effectively, translating complex occupational health offerings into a clean, structured, and visually engaging format.